In the UK, the standard business card size is 85mm x 55mm — roughly the same size as a credit card.
This dimension ensures your card fits neatly into wallets, cardholders and pockets, making it practical as well as professional.
While the 85mm x 55mm format is standard, there’s room to be creative, but always consider functionality.
Oversized or awkwardly shaped cards might attract attention but can just as easily end up in the bin if they don’t fit easily into a pocket or organiser.
Design Tips for Effective Business Cards
1. Keep It Simple and Purposeful
A business card should communicate the essential information clearly:
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Your name
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Job title
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Company name
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Contact information (phone number, email address, website)
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Optional: social media handles or QR code
Don’t overcrowd the space. A clean layout with ample white space helps guide the reader’s eye and feels more premium.
2. Choose Readable Fonts
Typography is one of the most important elements of your design. Choose fonts that are legible and professional , avoid anything too decorative or script-heavy.
Font size should typically range between 8pt and 12pt to ensure readability without clutter.
3. Make Branding a Priority
Your business card should reflect your brand identity. This means incorporating your brand colours, logo, and typeface.
Consistency across all touchpoints, website, social media, email signatures, and print materials, strengthens recognition and trust.
4. High-Quality Printing Matters
A sleek design can easily be ruined by low-quality printing. Choose a professional print service that offers sharp resolution, vibrant colours, and clean finishes. Consider options like:
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Matte or gloss lamination for durability
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Spot UV for contrast and texture
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Foil stamping or embossing for a touch of luxury
5. Think About Texture and Material
Standard cards are usually printed on 350–450gsm card stock, but you can explore recycled materials, textured paper, or even plastic or metal cards depending on your industry.
A tactile card adds a sensory dimension that can make your brand more memorable.
6. Use the Back Wisely
Don’t let the reverse side go to waste. You could use it to:
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Display your logo boldly
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Add a QR code that links to your portfolio or booking system
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Include a tagline or service summary
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Leave space for handwritten notes during meetings
Whatever you choose, make sure it complements the front — not competes with it.
7. Consider Digital Integration
Including a QR code is increasingly popular and allows you to bridge print and digital.
Make sure it leads somewhere relevant, like your website, LinkedIn profile, or digital portfolio — and test it before printing.
A great business card doesn’t just share your contact details – it leaves a professional and lasting impression.
By sticking to standard UK dimensions, investing in quality design and print, and aligning it with your brand identity, your card becomes a powerful tool in your marketing arsenal.
After all, in business, it’s often the little details that say the most.
